A product's price elasticity is affected by substitute products - as more substitutes become available, the demand becomes more elastic since customers have significantly more alternatives. Nowadays, even young adults follow the trend as a sign of appreciating life by spending money and time at Starbucks and San Francisco to proceed with a lot of their daily activities.
An investigation towards the appropriate mode of entry.
Price Statement 1, 10 and 11 in Table 6 suggest that Malaysian consumers prefer lower and affordable prices for foreign product Maznah et. Besides that, Malaysia coffee market caters for the three major ethnic groups in the country and also tourists, overseas students and permanent residents.
For example: After purchasing BMW i and her experience is rewarding, it generate a learning experience that support her responsive action of repurchasing the same brand in the future. Running a diversified business plan that have a major part in the coffee market shares. A survey showed that the average Malaysian drinks 2.